![]() Does Vimeo have the same kind of mobile audience? We don’t know because Vimeo hasn’t revealed this information. ![]() More than half of all YouTube views are on a phone or tablet and the average viewing session is over 40 minutes long. Then take note of how many of those are not from YouTube (likely zero). Need proof? Try any search in Google that starts with “how to” and see how many video results end up on the first results page. When was the last time you saw a Vimeo video rank higher on Google than a YouTube video? Internet marketing agency Seer Interactive reported back in 2014 that Google was limiting video snippets on its search engine results pages (SERPs), but YouTube snippets were unaffected. Many search queries will include related video links. So if you want to create a shareable video that answers a question (a “how to,” for example), then YouTube is an awesome channel for it. The only website with more search traffic than YouTube is Google, which of course owns the former. Hundreds of millions of people search YouTube every day for instructional videos, new music, movie trailers, news clips, and yes, videos of people injuring themselves in hilarious fashion. YouTube is the second most popular search engine in the world, according to Alexa and other ranking sites. Today the platform reaches more 18 to 49 year-olds than any cable network in the U.S. Comparing 2015 to 2014, the number of people watching YouTube videos per day climbed 40 percent and the number of hours they watched soared 60 percent. YouTube has more than 1 billion users-almost one-third of all people on the internet. Vimeo or YouTube for business The benefits of YouTube ![]() ![]() Bonus: Download the free 30-day plan to grow your YouTube following fast, a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success. ![]()
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